Good Cover Letters are a Must

When applying for a job, your cover letter is the hidden key to getting someone to notice you. For the first few moments, it is more important than your resume. Why do I say that? Companies get hundreds of job applications. They are busy and in a hurry to interview only a few top candidates. Continue Reading

Retailers Choice Awards

The Retailers Choice Awards honor the top Christian product picks of Christian retailers, as compiled by Christian Retailing magazine. Voting by Christian retailers in the 2009 Retailers Choice Awards closed May 29. Winners were announced Monday, July 13, during the International Christian Retail Show in Denver. Here is the link to the official site: Retailers Continue Reading

How to Stay Alive in the Advertising Business

The best kind of advertising is the kind that sells a great product and pays for itself (and then some). Let’s look at the second part: The ads need to cover their cost. If you are selling advertising in the Internet age, you need to prove in dollars and cents that it is actually worthwhile. Continue Reading

Measuring the Right Metrics in Internet Marketing

Today was a perfect example of why we need to measure the right stats when doing email marketing. We ran an A/B test this morning. One group of customers got subject line A; the other got B. Subject line A was opened more, so we sent A to the rest of our mailing list. (Be Continue Reading

Islam & Christianity Free Comparison – Download

Here is a free full-color e-Chart to download that compares the Muslim and Christian view of God and the prophets. This is just a small portion of a larger chart that compares other topics such as: Views of Jesus, roles of women, Holy Scripture, salvation and paradise, practices and rituals, religion and culture, and Continue Reading

Social Media – Why do it?

Why should anyone spend their time on Facebook, MySpace, LinkedIn, or Twitter? Should company presidents and other leaders Tweet? Yes, here are six reasons. Google search ranking —  Social media blogs, tweets, and comments that include a link to your website increase your “link authority,” which makes it more likely to place higher on search Continue Reading

Is Marketing Evil?

Is Marketing Evil? Talking about something or someone you love is natural. We find ourselves helpless to stop telling others. Having a great product that meets peoples’ needs and exceeds their expectations makes it impossible to keep your mouth closed. Good marketing is the best kind of pride. It’s the opposite of ego. It is Continue Reading

Networking: Vital Connections for Executives

No one, no executive, is so intelligent that he/she can go it alone. There are thousands of people who are willing to share their experiences and recommendations with you. I attend the So. California Executive Roundtable run by George Schmutz, a former president of Xerox and now an executive recruiter. This group of 10 non-competing Continue Reading

Free Bible Charts

Does Rose Publishing give away free Bible charts via email each week? Yes, Rose Publishing is the only Christian publishing company that specializes in full-color Bible charts. We have more than 100 different titles in three formats: pamphlet, wall chart, and PowerPoint. How do I get on the list? If you give us your name Continue Reading

Rose Publishing Discount Codes and Coupons

Many people have asked and Googled for discount codes. Here they are! Rose Publishing Discount Codes & Coupons: Use “RP10OFF” (without quotation marks) in shopping cart for 10% disc. Or for the 2011 blue or yellow catalog, enter RET211C for $7 off each of the $29.99 books on pages 6-7. See this catalog by Continue Reading