Tag Archives: Publishing


Reality Check: O’Reilly Tools of Change for Publishing

Disclaimer: I know O’Reilly Tools of Change is a seminar about the future. I really enjoyed it and gained many new ideas. Please take my critique in the right spirit. O’Reilly and the publishing industry need to get real about what works and what doesn’t. There were a dozen seminars focused on social media, especially Continue Reading

Tale of Two Authors, or “Why Attitude Matters”

Author #1 first contacted me when he saw a product we had published. He didn’t feel that it was as good as it could be. He called me and asked me about what had motivated us to publish the product, and whether we would be open to suggestions or improvements. Today, he is one of Continue Reading

Intro to Kindle Formatting for Non-Technical Publishing Staff

Intro to Kindle Formatting for Non-Technical Publishing Staff: 10 Things that Surprised Us For non-technical staff in editorial and marketing departments, here are some basics you should know. If you are an experienced Kindle user or formatter, skip this blog post. Rose Publishing is not affiliated with Kindle. Kindle is one of many ebook readers Continue Reading

Is Marketing Evil?

Is Marketing Evil? Talking about something or someone you love is natural. We find ourselves helpless to stop telling others. Having a great product that meets peoples’ needs and exceeds their expectations makes it impossible to keep your mouth closed. Good marketing is the best kind of pride. It’s the opposite of ego. It is Continue Reading