Don’t skimp on advertising during recessions. Even your competitor’s advertising keeps your product type a priority in the customer’s mind. Two recent examples — A president of a large company was recently complaining about his competitor. It was not what you might have expected. He was complaining that the other company was NOT spending money … Continue Reading
The best kind of advertising is the kind that sells a great product and pays for itself (and then some). Let’s look at the second part: The ads need to cover their cost. If you are selling advertising in the Internet age, you need to prove in dollars and cents that it is actually worthwhile. … Continue Reading
Today was a perfect example of why we need to measure the right stats when doing email marketing. We ran an A/B test this morning. One group of customers got subject line A; the other got B. Subject line A was opened more, so we sent A to the rest of our mailing list. (Be … Continue Reading
Why should anyone spend their time on Facebook, MySpace, LinkedIn, or Twitter? Should company presidents and other leaders Tweet? Yes, here are six reasons. Google search ranking — Social media blogs, tweets, and comments that include a link to your website increase your “link authority,” which makes it more likely to place higher on search … Continue Reading
No one, no executive, is so intelligent that he/she can go it alone. There are thousands of people who are willing to share their experiences and recommendations with you. I attend the So. California Executive Roundtable run by George Schmutz, a former president of Xerox and now an executive recruiter. This group of 10 non-competing … Continue Reading
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