Category Archives: Sales & Marketing

Catalogs vs. eMail Marketing

Our company found that by limiting our catalogs to people who have bought in the past two years, we were able to afford an email marketing person. Net effect? Our sales rose and our costs stayed the same. Continue Reading

Rose Publishing Website Tops Christian Publishers for Visitors in March 2010

Message from the president, Gretchen Goldsmith, “For the past two months, Rose Publishing’s website has had more unique visitors than the two largest traditional print publishers in the Christian publishing industry. Thank you for putting us there!” In the month of March 2010, Rose Publishing once again had more unique web visitors than the top Continue Reading

2010 Retailers’ Choice Awards – Winner!

2010 Retailers’ Choice Awards – Christian Education category This award is given to the “most significant new life-changing products in the Christian retail industry.” See the finalists at: This full-color book is a fascinating (and lively) introduction to Christian history from the time to Christ to modern day. In 13 chapters, you will learn Continue Reading

New for iPhone: Deluxe “Then and Now” Bible Maps

New! Now the best-selling Rose Publishing “Deluxe Then and Now Bible Maps” are on your iPhone, iPad, Android, Blackberry, or other smart phone. These incredible maps show both a Bible map with modern-day “overlays” of today’s cities and countries. Continue Reading

Rose Publishing Website Tops Christian Publishers for Visitors in Feb 2010

In the month of February 2010, Rose Publishing had more unique web visitors than the top two traditional print publishers in the Christian market, according to “Of course, we were surprised and excited to see February’s results. We never thought this would ever happen, although we have seen major increases over the past two Continue Reading

Reality Check: O’Reilly Tools of Change for Publishing

Disclaimer: I know O’Reilly Tools of Change is a seminar about the future. I really enjoyed it and gained many new ideas. Please take my critique in the right spirit. O’Reilly and the publishing industry need to get real about what works and what doesn’t. There were a dozen seminars focused on social media, especially Continue Reading

Rose Publishing Christmas Specials

Save up to 50% on these four Christmas specials on best-selling items. Click link below. One incredible deal: Rose Book of Bible Chart Vol 1 + Rose Book of Bible Charts Vol 2 + Bible Map Insert ($16.99 value FREE) = $49.99 (regularly $75) Rose Publishing.

Your Company’s Brand Recognition: How to Track It

I was always taught: “If you cannot track the exact results, your advertising investment is probably a waste of money.” I still believe that: Track-able advertising is far better than general advertising to create awareness for your brand. But now I have respect for the “Brand Awareness” that comes through track-able advertising Thanks to the Continue Reading

What is Your Personal Brand?

Large companies put effort into keeping their names synonymous with something good: high quality, low price, durable, elegant, tasteful, trendy, cool, reliable, fun, one-of-a-kind, useful, loaded with extras, speed, reliability, rare, bestselling, most popular, easy to use, sexy, trendy, and so on. When people hear your name, what do they think of?  The first word Continue Reading

What Drives Online Sales?

Rose Publishing saw a major increase in its online business in the first half of 2009. What fueled these online sales and how do we know? We track every online sale we receive. Without giving away any details, these are the top four sources for online sales ranked in order of effectiveness based on our Continue Reading