The best kind of advertising is the kind that sells a great product and pays for itself (and then some). Let’s look at the second part: The ads need to cover their cost. If you are selling advertising in the Internet age, you need to prove in dollars and cents that it is actually worthwhile. … Continue Reading
Category Archives: Company News
Measuring the Right Metrics in Internet Marketing
Today was a perfect example of why we need to measure the right stats when doing email marketing. We ran an A/B test this morning. One group of customers got subject line A; the other got B. Subject line A was opened more, so we sent A to the rest of our mailing list. (Be … Continue Reading
Islam & Christianity Free Comparison – Download
Here is a free full-color e-Chart to download that compares the Muslim and Christian view of God and the prophets. http://tr.im/nxKs This is just a small portion of a larger chart that compares other topics such as: Views of Jesus, roles of women, Holy Scripture, salvation and paradise, practices and rituals, religion and culture, and … Continue Reading
Social Media – Why do it?
Why should anyone spend their time on Facebook, MySpace, LinkedIn, or Twitter? Should company presidents and other leaders Tweet? Yes, here are six reasons. Google search ranking — Social media blogs, tweets, and comments that include a link to your website increase your “link authority,” which makes it more likely to place higher on search … Continue Reading
Is Marketing Evil?
Is Marketing Evil? Talking about something or someone you love is natural. We find ourselves helpless to stop telling others. Having a great product that meets peoples’ needs and exceeds their expectations makes it impossible to keep your mouth closed. Good marketing is the best kind of pride. It’s the opposite of ego. It is … Continue Reading
Networking: Vital Connections for Executives
No one, no executive, is so intelligent that he/she can go it alone. There are thousands of people who are willing to share their experiences and recommendations with you. I attend the So. California Executive Roundtable run by George Schmutz, a former president of Xerox and now an executive recruiter. This group of 10 non-competing … Continue Reading
Welcome to my blog
This is my first blog posting, and I’ll use it as an introduction. My name is Gretchen Goldsmith. My mother and I founded Rose Publishing in 1991 because we couldn’t find bright attractive Bible charts, maps, and time lines for our Bible studies and small home fellowship groups. For the first seven years we were … Continue Reading