Large companies put effort into keeping their names synonymous with something good: high quality, low price, durable, elegant, tasteful, trendy, cool, reliable, fun, one-of-a-kind, useful, loaded with extras, speed, reliability, rare, bestselling, most popular, easy to use, sexy, trendy, and so on. When people hear your name, what do they think of? The first word … Continue Reading
When applying for a job, your cover letter is the hidden key to getting someone to notice you. For the first few moments, it is more important than your resume. Why do I say that? Companies get hundreds of job applications. They are busy and in a hurry to interview only a few top candidates. … Continue Reading
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