I was always taught: “If you cannot track the exact results, your advertising investment is probably a waste of money.” I still believe that: Track-able advertising is far better than general advertising to create awareness for your brand. But now I have respect for the “Brand Awareness” that comes through track-able advertising Thanks to the … Continue Reading
Tag Archives: Advertising
Advertising During a Recession
Don’t skimp on advertising during recessions. Even your competitor’s advertising keeps your product type a priority in the customer’s mind. Two recent examples — A president of a large company was recently complaining about his competitor. It was not what you might have expected. He was complaining that the other company was NOT spending money … Continue Reading