Tale of Two Authors, or “Why Attitude Matters”

Author #1 first contacted me when he saw a product we had published. He didn’t feel that it was as good as it could be. He called me and asked me about what had motivated us to publish the product, and whether we would be open to suggestions or improvements. Today, he is one of our top authors and we’ve published more than ten of his titles.iStock_000004670847XSmall

Author #2 first contacted me when he saw a product we had published. He didn’t feel that it was as good as it could be. He sent an angry indignant email pointing out a number of flaws, none of which was a factual error. He acted as though he was a customer who was unhappy with a product he’d bought. When we offered a refund, he finally admitted that he was an author of a competitive product. We had once carried his products in our catalog and on our website. How motivated are we to carry them now?

Your attitude matters.

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