What is Your Personal Brand?

Large companies put effort into keeping their names synonymous with something good: high quality, low price, durable, elegant, tasteful, trendy, cool, reliable, fun, one-of-a-kind, useful, loaded with extras, speed, reliability, rare, bestselling, most popular, easy to use, sexy, trendy, and so on.

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When people hear your name, what do they think of?  The first word that pops into their mind is your “brand.” Whether good or bad, you’ve got a brand and it is your job to manage it.

  • Stable, reliable, trustworthy
  • Chronically unemployed
  • Clever visionary
  • Loner
  • Solid technician
  • Perpetual student
  • Desperate single
  • Valuable team member
  • Moocher
  • Difficult woman

Bill Ellermeyer, an outplacement specialist who spoke at the So. California Executive Roundtable last week, said he tells his clients not to let their brand become negative. For example, if they have been unemployed for a while, it’s time to teach, write, consult, blog, and be on boards. Do anything, but don’t let the first words out of your mouth become, “I’m unemployed.” Don’t allow your brand become “Unemployed,” even if you are.

Keep busy and active, pursuing other paths:

  • Philanthropist/volunteer
  • Teacher/coach/consultant
  • Researcher/Writer/Blogger
  • Advocate/Lobbyist/Activist
  • Entrepreneur/Sales

No one can do this for you. Personal brand management is your job.

What is your brand? If it is negative, how can you start to change it?

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Comments

comments

2 Thoughts on “What is Your Personal Brand?

  1. What a great way to look at the concept of Branding. I can always use another tool for keeping my thinking, and behavior around others on a positive track. The ideas expressed here make branding a positive, controlable way of thinking. I am going to keep this on a card & carry it with me on the sales floor. That is the place I need to control how I am percieved the most. Yea!

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