I was always taught: “If you cannot track the exact results, your advertising investment is probably a waste of money.” I still believe that: Track-able advertising is far better than general advertising to create awareness for your brand. But now I have respect for the “Brand Awareness” that comes through track-able advertising Thanks to the … Continue Reading
One of the difficulties of talking with our Mormon and Jehovah’s Witness friends is how we each define biblical words and ideas. It’s common to assume that we mean exactly the same Jesus with the same traits and characteristics. In fact, my friends of other faiths will often say, “Yes, I believe in Jesus, too.” … Continue Reading
This morning a 55-year-old woman who was hiking with her husband and three children fell to her death from the Angels Landing trail at Zion National Park. Our hearts go out to the family. This is a challenging trail, one I have done twice with my children. In about twenty sections the trail narrows to … Continue Reading
Large companies put effort into keeping their names synonymous with something good: high quality, low price, durable, elegant, tasteful, trendy, cool, reliable, fun, one-of-a-kind, useful, loaded with extras, speed, reliability, rare, bestselling, most popular, easy to use, sexy, trendy, and so on. When people hear your name, what do they think of? The first word … Continue Reading
There are cuts we can afford to make, and cuts we cannot. Do you know where that line is in your business? Here is an example… What does a restaurant have to offer? Good food and good ambiance (I count service in this). Any cuts in these areas are made at their peril. A restaurant … Continue Reading
| <a href=”https://www.hendricksonrose.com/programs” target=“blank”><img src=”https://blog.rose-publishing.com/wp-content/uploads/sites/16/Assets/ClientImages/RBP/blogbadge.jpg” alt=“Rose Blogger Program”></a> |
